If your business has been online for awhile and you are starting to talk about improving processes and increasing revenues, your marketing team may be talking to you about a website testing checklist. Here's why...
Three Components of Quality Website Testing
Website testing has never been such an important component in creating marketing strategies until recent days. Marketers are now able to:
- Highlight website errors
- Improve on-page optimization
- Increase conversion rates
- Monitor website performance
As well as enhance online security with greater efficiency and efficacy.
Website testing has evolved into a large industry of several niches, aiding marketers to get from A to B of their objectives in quicker succession.
But what exactly has changed and what does it mean for marketers? What Does Website Testing Mean For Marketing?
Have a look below to find out...
A/B Testing
Communicating online with customers can be difficult, with the whole process sometimes feeling like a shot in the dark. In turn, direction is needed.
A/B testing adds clarity by comparing two versions of a webpage against each other to identify which one is most effective. You can view this as an experiment where multiple people are presented with these versions and afterwards a statistical analysis is conducted to highlight specific conversion results.
What does this mean for marketers?
The data gathered will underline which version of a web page attracts more interaction and desired conversions from customers. It’s a scientific way of becoming more familiar with your website to position your brand more effectively in the marketplace.
Security Testing
Security testing involves measuring the competence of your online security systems using website testing tools.
Living in an era where everything is so digitally focused, you can expect there to be an array of hackers looking to infiltrate websites for their own personal gain. If your website is susceptible to hacking, this places your business in a very vulnerable position by exposing your customers to unnecessary risk.
Hiring a business that specializes in this field will improve the quality of your website by consistently identifying critical vulnerabilities that might not otherwise be discovered.
Businesses that have a strong track record in website testing, such as Digivante, would be most ideal. Especially for websites working with stocks and investments. Frequent and rigorous security testing often is a prerequisite in those niches. Brand marketers need to prove to investors that such security system exists on their websites.
Responsive Design Testing
A website with a responsive is seen as the holy grail in order to achieve effective SEO. Google likes responsive websites, and are more likely to reward them with a higher ranking in the SERPs.
So what does that mean for marketers?
They need to make sure that their website works on browsers for:
- Desktop
- Mobile
- Tablet
While having a mobile-friendly website might seem like common sense, it’s not always placed high on the list of priorities for DIY and in-house marketers. They then run the risk of weaker website page rankings.
Final Thoughts On Website Testing
In conclusion, the number of different ways marketers can test their website can be overwhelming. However, if done effectively, businesses can achieve more optimal and quicker growth.
Website testing is used to create a seamless online customer experience while eradicating weaknesses on a website.
