Are you researching how to run a content marketing campaign? There are some important things to consider before content creation and converting customers. This article walks you through six essential steps to take so your content out-performs your competitors'...
6 Strategies You Need To Elevate Your Content Marketing Campaign
It was Bill Gates who originally claimed that 'content is king' in the world of marketing. He wasn’t wrong to make this assertion.
As a promotional strategy, content is one of the most powerful marketing tools if you take the right steps. It’s easy to get it wrong and have virtually no impact on marketing for your business.
To avoid this, you need to understand how to elevate your content strategy and personalize it for client demands. Here are top content marketing campaign strategies you need right now.
SEO Strategy
The best content marketing campaign will fit seamlessly into an SEO strategy and provide significant benefits. Your created content can have a huge impact on your SEO and your search engine rankings.
Google determines your ranking based on the value your website provides. More powerful content that provides key information and resource for readers is always going to sit higher in search engine results. Hiring a digital marketing team or using Online Marketing Standard would be wise.
Address Pain Points
To create compelling and shareable content, you need to have a firm understanding of your target audience. It’s important that you consider who they are and what they need.
Essentially, you should be aware of the pain points that matter the most to them when making a decision. Example points:
- Desire to access a service
- Receiving something as soon as possible
- Understanding service details
- The expensive of an item
That is only a short list. Once you understand your target audience motivations, it will be easy to create content that directly addresses them.
Answer Customer Questions
Create content that addresses curiosities and concerns from your target market.
There are always going to be roadblocks between your customers and their conversion. By answering their most important questions, you can remove the barriers. This positively contributes to an SEO strategy as well.
More users are currently utilizing smart voice control devices to search online. So, instead of typing in keywords or search terms, they ask questions of their digital assistant, like Alexa. When you create high quality content, your brand will appear higher in SERP results for their voice search queries.
Use It To Improve Your Site Structure
Your website must have solid infrastructure.
Without a well-designed website, Google will not prioritize your web pages, and your target markets could face frustration once they do find you online. This affects your ability to get leads and increase sales.
To avoid this issue, your website should follow the three click rule. Essentially, customers should never be more than three clicks away from a page that provides their solution.
You can use your content to meet this goal. For example, you can integrate links into your content to create an easy path to a specific purchase decision.
Content is an optimal way to lead your users exactly where you want them to be on your website.
Create A Style Guide For Your Content Marketing Campaign
Are you using an outsourcing service or freelancers to create content for your business website? If so, then you need to create a content style guide. Optimally, you should do this even if you are using an in-house team.
With a style guide, you can ensure every piece of content created matches your:
- Intended tone
- Brand values
- Brand message
Used correctly, a customer would be able to read your content and immediately know that it is from your business. This is powerful when your brand content is shared online.
Promote It On Social Media
Finally, you need to take steps to promote your content across your social channels. The trick is to adjust content to best fit each social network. In turn, this maximizes shareability.
For example, content posted on Instagram should be more visual, while content meant for LinkedIn should be focused more on proving your brand's thought leadership.
Final Thoughts On Your Stellar Content Marketing Campaign
The tips covered above can serve as a content marketing strategy template.
We hope this helps you understand the key steps you must take to elevate your content marketing campaign and ensure success from day one. If you take the right steps here, then you’ll be able to turn your content into a smooth machine that directly converts visitors into customers and elevates your rankings online.
