What is a good ROI for ecommerce? If you're asking that question, you're probably not reaching your ecommerce ROI benchmarks. Here's how to optimize your customers' purchasing experience and increase revenue...
How To Optimize Your Ecommerce ROI
Consumer habits are changing rapidly and the last few years have seen a huge evolution in how and where people shop. As the internet has grown and developed and programming languages have continued to improve, there has been a massive shift by shoppers towards buying online. Moreover, with better and faster connection speeds - and vastly improved devices - consumers are now moving in droves to online shopping.
The ecommerce sector continues to grow year over year and, through 2020, experts suggest the market could have generated as much as $4.13 trillion (USD) in revenue.
However, with such massive sums to be made, the competition online is becoming fierce. It is not uncommon for many businesses to find their ecommerce services lagging or even failing.
You Say Your Ecommerce Isn't Performing Well?
It’s the goal of any company to operate as efficiently as possible and turn the highest profit and lowest possible expenditures.
If you find your website isn’t performing well and isn’t generating a Return on Investment (ROI), you’re not alone. Online retailers frequently complain of their competitors performing far better over the web.
But how can you unlock your website’s potential and start turning visitors into customers? Here are three steps to take to improve your ecommerce ROI.
Enlist the help of an ecommerce specialist and web marketing firm.
By far the quickest, easiest and most successful way to improve the yield and turnover of your e-commerce service is to bring in the help of a specialist company like the magecloud.agency. In truth, there could be any number of complex reasons why your site isn’t generating sales.
Identifying these problems goes far beyond the knowledge of a casual web designer. A professional web development company will study all aspects of your website:
- Exposure and visibility in search engines
- The customer journey
- Bottlenecks or problems that might be dissuading sales
Improve your Search Engine Optimization (SEO).
Almost all web-based purchases start with a Google search. Search Engine Optimization (SEO) is the practice of using multiple tactics and techniques to improve a website’s visibility in the popular search platforms. The goal is to drive more visitors and, in turn, increase sales.
As Google now accounts for 92.1% of all internet searches, it really is the only directory worth targeting. At the same time, well-performed SEO will bolster your rankings on all the other engines.
Check the speed of your website to improve your ecommerce ROI.
Speed has a huge influence over the shopping process. If your site doesn’t load quickly, you are likely to lose considerable business.
Online shopping giant, Amazon, found that for every 100 milliseconds saved on loading speed they could achieve a 1% jump in total revenue earned. Also, it’s worth noting: If a user has visited your site, they will have likely come from a search engine and will just click back to other results if they don’t quickly find what they need.
Opinion is divided on this subject, but most experts suggest you have as little as four seconds to grab a user’s attention before they’ll click away from your website. Most probably never to visit again.
