Hopefully you've done your homework on the keys to successful client relationships. Now, you need to work on growing client relationships so your wellness business can expand and prosper. Here are four steps all owners can take right now for excellent company health...
Growing Client Relationships Is Business Wellness
When you run a wellness business, your relationship with your clients can be everything. You need to build a good rapport if you want your clients to keep coming back and to recommend your services to other people.
It's important to manage all of the practicalities, such as appointments and client records, as well as to grow relationships with each of your clients to grow their loyalty to your brand. If you have not done it yet, formulate a client retention plan. You need to prioritize the way your practice manages and grows relationships with clients for business longevity.
Take a look at our list of best practices for managing and growing client relationships for your wellness business (and other business types too).
Use The Right Tools
Any wellness business can take a better approach to managing client relationships with the right tools, equipment and resources. When your massage therapy clinic has massage practice software, designed to make running your practice easier, managing your client relationships becomes a whole lot easier.
The right software enables you to get appointments booked more swiftly:
- Using online booking and payments
- Accessing client files and history in an instant
- Streamlining your processes to improve customer experience
When you find technology and tools designed for your type of business, you can run everything more smoothly.
Get To Know Your Clients
You must know your customers, and keep getting to know them. You should consider building rapport a critical part of your strategy. It requires building relationships with your:
- Clients
- Team members
- Community
Once you have a general idea of who your target market is, you should encourage opportunities to interact with them on an individual level.
A good customer relationship management software can help you do this. However, prioritize best practices for client relationship management - favor personal over digital interaction. Your employees might remember personal details about their clients so that they can discuss them at their next appointment, for example.
Ask For Feedback
Whenever you want to know what your clients want from you, you should ask. It is the most direct way of understanding their impressions and what your team could do to improve.
There are several ways you might ask for feedback from clients:
- Have calculated conversations
- Customer surveys - In person or via email
- Offering incentives
- Review your online reviews
- Feedback/comment cards
- Ask patrons to share experiences on social media
Offering an incentives, such as discounts or giveaways, can encourage people to fill out surveys. Feedback cards can be done in the traditional method, or opt for touch screen as a more high-tech option.
Growing Client Relationships IS Based On Regular Contact
Keeping in touch with your clients keeps relationships warm. Your communications with them could include:
- Birthday and anniversary cards
- Holiday greetings
- Latest news that affects them
- Advice and tips
- Special discounts and flash sales
- Exclusive promotions
And check-in phone calls after their appointments. You should aim for different types of communication: Phone, mail, email and even texts. The magic is in your mailing list.
Final Thoughts
Your goal is the ideal client relationship. So, do not underestimate the importance of building relationships with clients.
Keep them coming back to your wellness practice by managing relationships well and growing your connection with them through a strategy that engages both your current client base and potential target markets.
