Whether you have an art business degree or are simply known for your creative passion, it is more possible than ever to own your own business featuring your artistic work. And even feature artwork from others. Here are five smart steps to launch successfully...
5 Steps To Realistically Turning Your Hobby Into An Art Business
As an artist, there are many challenges you will face to gain popularity in the field and to make this into a sustainable business model. Art can be a rewarding industry if you are a innovative soul. Building such a business from the ground up can be a hugely challenging in any niche.
Today we want to discuss a few ways you can develop something lucrative from your creative passion. Here's how to build your own art business.
Create A Portfolio
Maybe you were an art business major in college? The first step to launching your startup is to create a portfolio of your work online. This can be through:
- A gallery website
- A Facebook page
- An Instagram feed
People can then look through your artwork and see your talents for themselves.
A portfolio is a good way to start gaining traction as an artist and it will allow you to start gaining a following online. The more art you share online the better it will be for you, and the more exposure and potential business will result.
Share Videos
Video is the most engaging type of content. One great way to start gaining popularity as an artist online is to share videos of your work with your followers. You can:
- Create painting and drawing tutorials
- Time lapse the creation of a piece
- Offer tips and advice to those wanting to get creative at home
Share video content on:
- YouTube
- TikTok
All of these methods will gain you some followers - even from other parts of the world.
Join Local Facebook Groups
One of the helpful ways to gain exposure in your local area is to join a local Facebook group and share your work there. This will get you some recognition from people close to home, and you may even be able to make a few sales.
Local is always a good starting place when it comes to selling your work because local people are more likely to support their small businesses.
Decide On Pricing
Pricing can be a difficult. One of the smartest things you can do is compare your prices to other artists who are making the same size and style pieces.
As a new artist, you may awkward and maybe asking too much money. However, it is important you put the right value on your work. In turn, your business will be sustainable.
Think of man hours as well as cost of materials and figure out a price that is fair and reasonable.
Start An Online Store For Your Art Business
Make it an online art business!
My Business Venture lets you to create an online store. This can be a huge turning point for your business.
Consider starting the online outlet even before you open a studio, as it will allow you to potentially sell your art work to earn funds you can put toward the brick and mortar operation. You will also begin relationships with customers which would help you with word of mouth advertising.
Selling online can be the best way to spark energy into your new business!
