If your brand has implemented Ecommerce, you have learned how to calculate conversion rate to understand your online sales success. Did you expect more? Here's how to improve your website conversion rate now...
How To Improve Website Conversion Rate And Turn Leads Into Sales
Converting the leads from your website into sales is one of the important growth processes for many businesses with activated Ecommerce. However, it can be challenging if you don’t know what to do. Bascially, the higher your conversion rate, the higher your profits. A conversion occurs when your websites visitors take action.
Your website's guests, or potential clients, won't convert if your website design is confusing or there are too many processes involved in finding an item they are looking for. Research suggests that their indecision costs your business:
- Time
- Money
- Opportunity
That is your misfortune.
As a result, it is essential to review your conversion methods if you are struggling to generate desired revenues, or ROI.
Here are four smart ways to increase your website conversion rate.
1. Display Social Proof
Social proof is the visual appearance that a brand or public figure is really great based on many people gathering to consume what they have to offer. It can improve your brand's credibility since it is generated by customers and followers.
With waning trust in traditional advertising, social proof has shown to be more effective than branded messages from the businesses themselves. Currently, almost half of customers read online reviews before making purchasing decisions. Meaning your online presence and online reputation can affect your conversion rates.
Influence this by linking your business to directory pages where customers leave reviews. You can also add reviews and testimonials to your website so website visitors have immediate opportunity to see what others are saying about your brand.
Double bonus: This can improve your bounce rate and increase your ecommerce conversion rate.
2. Monitor User Interaction
It will be challenging to increase your conversion rate when you don't understand how users interact with your website. Monitoring customer activity on your website will help you understand your website performance and your customers' experience.
Several website analysis tools allow you to monitor:
- What customers click on
- The offers they skip
- Whether they abandon an unfinished cart or subscribe form form
Likewise, it can be useful to include site heat maps in your analytics reports to identify the website content that grabs users' attention.
3. Limit Distractions
Nothing is more frustrating than a website with many links that lead to nowhere. Recent studies suggest that customers spend less than 15 seconds on websites. So, you want your landing pages to be:
- Clear
- Straightforward
- Easy to navigate
Only keep the essential text and what you want your customers to see. You might also consider a communication chat box and FAQ page to help potential customers quickly find the information they need.
Hiring a competent web design agency to help create a website that is mobile-friendly and offers minimal distractions to ensure you achieve your website conversion rate goals in three clicks or less.
4. A Compelling Call To Action (CTA)
While it is okay to encourage your customers to take certain actions, you can't just yell "BUY FROM US" and expect to gain interest from your customers online. In reality, this is the best way to annoy people and make them unfollow your brand or tune you out. Instead, find subtle ways to encourage engagement by using a "call to action," or CTA.
For instance, making tiny changes to your profiles or captions can boost your social media conversions. Including links to particular products on your business social media profile can be an effective yet simple successful strategy for increasing conversion.
Consider experimenting with various calls to action and captions to see what brings the best results.
Personalizing Your Website Conversion Rate Formula
To conclude, a good way to understand your customer is to put yourself in their shoes. Ask yourself whether you would buy from your business if you were a customer. This way, you can recognize more personalized ways to boost your website conversion rate.
