Do you just want to grow your business and sleep at night? Are the phrases, 'social commerce' and 'reputation management' overwhelming to you? Here are four digital marketing tips for startups and entrepreneurs that actually help you improve conversions and increase sales...
Digital Marketing Tips For Small Business Owners Looking To Surpass Their Competition
Looking to grow your business and improve your reach online? What you may need is a brand new digital marketing strategy.
When it comes to marketing your brand there are plenty of options. So, if you are not a trained marketer, it can be difficult to know where to focus your energy.
One thing to do is to pay attention to what’s trending. In 2021 marketing is all about:
To learn more, let’s take a look at these areas in more detail. Here are four digital marketing tips that lead to business growth.
1. Focus On Video Marketing
Studies show that consumers prefer video marketing from brands, so it’s time to improve your strategies.
With the help of video marketing brands can improve retention rates and boost conversions. Video is one of the most creative and engaging types of content. It’s also a great way to offer events: Live streaming and webinars. According to Business To Community:
Including a video on your landing page can increase conversions by more than 80%.
2. Use Social Commerce
Social commerce empowers brands to sell their products directly through their social media channels. This type of e-commerce provides the full shopping experience, from browsing the products to the payment process.
By offering social commerce options brands can improve their marketing and sales, as well as achieve the following benefits:
- Provide the customer with a faster shopping experience
- Better engage your target markets
- Grow your audience, reaching new customers on social media
- Improved search engine rankings and web presence
Who wouldn't want to draw attention to their brand and get noticed on social media?
3. Try User Generated Content
To improve your digital marketing strategies, use user-generated content (UGC) as one of your marketing tactics.
UGC is content that has been created by web users (instead of the business). Most of the time, this content will be videos or photos of your customers using your products. Statistics show that UGC outperforms traditional advertising content.
With UG content you can help your business:
- Promote your brand without spending lots of money
- Widen your appeal through warm circles of friends
- Provide unique, fresh, and creative content
- Present your brand as more authentic
The point: Capitalize on the positive conversation already happening around your brand.
4. Reputation Mangement
To grow your business online, include a reputation management strategy as part of your digital marketing campaign. Reputation management helps businesses monitor their online presence, and ensures positive representation. A strong online reputation strategy might include the following:
- Social listening to monitor your positive mentions and negative feedback
- Obtaining positive reviews and attempting to resolve negative reviews, with damage control strategies
- Monitor third-party sites to see what’s trending in your industry
- Track what your competitors are doing, to stay one step ahead
Remember, protecting your company isn’t just about monitoring your online presence. It is about protecting your physical brand presence as well.
You will need to invest in the right kind of business insurance, to protect your company legally and financially. When choosing your insurance protection prioritize obtaining a business insurance certificate.
These Digital Marketing Tips Are Your Map
To create a killer digital marketing strategy, pay close attention to your metrics and your progress. Experiment where possible, and do what works regarding:
- Content creation
- Ecommerce
- Brand presence online
Following the above steps can help you to make all the right moves, and improve your brand awareness and marketing campaigns over time.
