Facebook have introduced post scheduling for your Facebook Page. This will help to solve some of the issues with EdgeRank that occur when you schedule posts via third party software. Let's walk through getting you set up and using this awesome feature.
Been Looking For An Efficient Way To Schedule Posts For Your Facebook Page in 2012?
Many Facebook Admins have been experimenting with this for awhile. Third Party apps are not given the same priority as posting manually to Facebook, so it has been a challenge and consistent search to find a way to be more efficient AND keep your EdgeRank score or "People Talking About This" numbers up.
Some Social Scheduling Options
Popular social media dashboards and scheduling tools that many use regularly:
- Hootsuite
- Social Oomph
- Crowdbooster
- Buffer
The platforms above all have features that help with time efficiency, but the priority in the newsfeed could not be exactly determined. Further, there are several case studies that note those posts were not often seen by fans in their Facebook news feed.
Facebook Joins The Club
[caption id="attachment_2829" align="alignright" width="300"]
Image credit: Mashable[/caption]
We're half-way through 2012, but Facebook began offering a way to schedule future posts. Right on your Facebook Page so that you can do things like:
- Go to the gym.
- Teach a class.
- Eat dinner.
- Service your customers.
Isn't that great!
The feature is so new, we have no idea how this will affect PTAT scores. However, it would be logical that Facebook would prioritize these scheduled posts higher than the 3rd party apps.
How Facebook Scheduling Works
The image above shows you that once you click to type your post, the clock icon will appear in the bottom left corner. You will click that clock to choose date and time.
Here's a video that walks you through, step-by-step:
http://www.youtube.com/watch?v=j40lYEwaNh4
Pretty simple, eh?
The video explains that you will see any posts you scheduled for the future in your Activity Log, accessed from the Admin Panel.
Your Activity Log also signals you to other activities happening on your page:
- Summary of recent posts.
- Posts made by others on your wall.
And now, you will see the scheduled posts there too. Here's an example of a single scheduled post seen in Idea Girl Media's activity log:
At first, the way the date and time must be noted is unexpected. But once you do it once, it's really quite simple!
Are you happy that Facebook now offers the scheduling feature?
Will you use it?
Please tell me your thoughts in the comments box below... :)
To reach Social Prize (mentioned in the video) on Facebook and learn more, click here.
