If you're in business today, you're probably on social media. You worry about social ads campaigns, working with influencers and latest marketing trends. But how to increase social media traffic? Here are eight tips to maximize your success...
8 Social Media Marketing Tips + The Real Story On Social Media Traffic Trends
The best thing about social media marketing? It is a powerful tool!
Social media has changed the way businesses market themselves and reach out to their customers. Social media marketers are constantly trying to keep up with the latest trends and online landscape developments to stay competitive. They need to be able to adapt quickly and adjust their strategies accordingly.
Social media marketing is not just about posting on your blog or Facebook page. It also includes engaging on platforms like:
Which are all used for different purposes.
Social media is the best way to show a human face behind your business. This is where you can build a bridge with your targeted audience. You, the business owner, gets to show:
- Who you are
- Your vulnerabilities
- Your values
- Benefits you can bring to customers
And what you can authentically bring to the table for your audience.
While social media has been around for over a decade, it’s now one of the biggest marketing methods that small and big businesses use. For most brands, it’s essential to be on social media.
So, what is everything you need to know about social media traffic? This article covers the real scoop plus eight top social media tips to help you navigate.
Use Your Brand Voice To Earn Online Traffic
Social media is a popular way for people to express themselves and connect with others. It’s also one of the best marketing tools to drive website and social media traffic. Brands count on this avenue to engage with their customers and build relationships.
After you've established your brand voice, it's important to be consistent on all channels -- from traditional marketing to social media. This means that you should know:
- What kind of content your audience wants
- What kind of content will get the best engagement rates
- How often they want to engage with your brand
On social media.
But you also need to keep in mind that social media is all about authenticity. People are attracted to businesses (and individuals) who are authentic. You want to be relatable, and your brand voice on social media should be relatable as well. This will convert to some free social media traffic.
How To Take Advantage Of Social Media Platforms
With the consistent rise of social media, businesses have found a new way to market their products and services. The increasing number of social media users means it is vital for companies to use these platforms as a tool for marketing. To take advantage of these platforms, businesses need to understand how they work.
You’ll need to get an idea of the type of content your target audience wants to engage with. Be present in appropriate brand-related conversations on:
In short, on the platforms where your target customers hang out online.
From there, post customized content that is relevant and will appeal to the audience they are trying to attract. For example, Facebook is more effective than Twitter when it comes to brand awareness. It is also better at generating clicks to your website or landing pages than Instagram or Snapchat.
Find out what kind of content gets the best results when it comes to social media traffic, and on which platform and what type of engagement it attracts. Currently, when it comes to social media marketing, it’s all about trends.
Why? Two reasons: Algorithms and who’s on the bandwagon.
Influencer Marketing And Social Media Traffic Trends
For ambitious brands, it's all about reaching their target audience. The digital marketing field has seen a significant shift in recent years. Brands have been able to connect with their target audience on a personal level through influencers. In turn, you'll want an influencer marketing strategy.
Influencer marketing is about connecting with the right people in your niche and creating a mutually beneficial relationship with them. Influencer marketing is becoming a highly acceptable “go-to.” It's like a social media traffic generator.
With influencer marketing, you are trying to:
- Reach out new targets in your niche
- Get them on board with your brand
- Make sure they are happy with their experience
This allows you reach a wider audience than ever before. It’s similar to celebrity endorsement, but influencers are considered to be far more relatable.
So, how can brands find the right influencers? There are multiple ways:
- Signing up for influencer marketing platforms
- Working with an influencer agency
- Messaging influencers directly
If your brand is appealing, sometimes influencers will reach out to them. (Be appealing!)
Monetize Your Business With Paid Ads On Social Media
Google Adwords used to reign supreme in the online marketing world. But in the last handful of years, social media platforms, especially YouTube and Facebook have taken the lead.
Facebook, YouTube and Instagram have become a great way to reach new audiences. All can be advantageous when trying to grab new social media traffic. However, they are also great for advertisers to reach their established target markets.
There are many ways you can use paid ads on social media. You can either pay for likes, shares, and clicks or you can pay for more in-depth targeting of your audience. Advertising campaigns through Instagram or Facebook are now common.
But, there is some debate on best strategies. Some businesses and marketers have noted that social media ads are beneficial, while others have said otherwise. If you have a considerable budget, then it can work well as it’s mostly geared towards showing only a certain demographic.
Ideally, if you do decide to do paid social ads, it may be best to hire a social media ads expert or digital marketing team to assist. Their past work and expertise will provide insight for the best way to generate success for your social media paid ad campaign.
How To Improve Your Social Media Ads Campaigns
Social media ads are a powerful tool for marketers to capture targeted audiences. Whether you choose Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest or another platform should be dictated strategically by who you are hoping to reach.
While you’re strategizing the best way to navigate the campaign creation process, here are some things to keep in mind:
1) Put the most important information at the top of your ad.
2) Use images that evoke emotion and make your audience want more.
3) Use good quality videos for your social media video marketing strategy.
4) Don't use too many words - 80 characters or less is best.
5) Keep your ad short and sweet - people won't take time for long ads.
6) Use a bright color scheme - people tend to focus on bright colors, especially online and on mobile.
It’s fairly straightforward, but following those tips for your ads can be incredibly powerful. Paid ads are expensive. You don’t want to throw away your money, so either be very confident with the ads platform, or hire an expert.
How To Be More Active And Boost Your Marketing Strategy
Social media is a great way for businesses to generate leads. But, it is important for businesses to find the right balance between marketing and social engagement. In general, you’re going to want to post regularly.
A lot of people think that posting every day is too much. But in some cases posting several times a day can help build an engaged following. It helps build your brand's momentum by showing consistency in your posts.
Think quality over quantity. You don’t need to be glued to your computer or phone 24/7. You can delegate to a qualified social media manager that understands the algorithms. Also, you’re going to need to engage with others: Engaging with your customers and target audiences on social media is a great way to improve brand awareness and trigger word of mouth marketing.
How To Properly Track And Measure Your Success
In other words, how to track social media traffic. It is important to understand where your online traffic is coming from so you can create better web pages and improve ads campaigns.
There are more than enough free and paid online social media tools that you can easily track your progress in terms of:
- Followers
- Engagement
- Reach
One way is to look at the number of followers you have on each platform. Another way is to analyze your engagement rate in terms of likes, comments and shares per post. The third way is by looking at the reach you have on each platform. If your social media accounts are set to “business,” then you can access your analytics.
Using an analytics tool will help you properly measure your success on social media. Most of the platforms offer several ways to see the data and arrange it in attractive charts and graphs.
Common Social Media Marketing Mistakes Businesses Should Avoid
We've all heard of brands using their social media platform for something controversial and it comes back to bite them in the butt or even cancel their business. Don't be one of those social media traffic statistics!
If you want to gain social media traffic, you’ll need to be mindful about what you post. Here are other social media mistakes that should be avoided:
- Mistake 1: Not having a strategy in place.
- Mistake 2: Not having enough content.
- Mistake 3: Not using the right platform.
- Mistake 4: Not listening to your audience.
- Mistake 5: Not having an engagement plan.
- Mistake 6: Ignoring negative comments.
While these six things may seem obvious, being proactive rather than reactive is your best social media strategy.
