With content marketing it's important to keep in mind that the members of your audience will have a preference for different media.Your blog should include a good mix - Find out why audio is a classic accessory for your social media and content marketing strategy!
Social media needs accessories to be fashionable??
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Well, not like a classic strand of pearls or swanky bangle bracelets. But you have to keep your audience interested!
The Little Black Dress
The blog is the anchor piece to your online marketing. It's the always appropriate, go-anywhere staple to your digital wardrobe. Like the "little black dress."
My blog and social media hub - has been inactive during the warmer months of 2012. Unintentional to be quite so long while working behind the scenes on a re-branding and re-launch (almost done). Like my little black dress was left hanging in the back of the closet.
Not to say there was not some content created at Idea Girl Media!
Over this "content creation summer vacation," I tried a new format of content:
Audio.
Creating audio sound bytes had been a curiosity of mine for awhile. I just finally considered it more seriously after hearing such positive words from podcasters and other bloggers at BlogWorld in New York City in May, 2012.
So, I jumped in...
Accessorizing
Adding another channel to be reachable and communicate via social media is like grabbing this season's Jimmy Choo heels or Luis Vuitton handbag. It's hip and stylish, and goes well with the rest of your fashion collection.
Audio content is cool and engaging for the following reasons:
- Variety.
- Quicker to listen than read.
- Another medium to add to the shelf with written and video.
- Others find audio intriguing.
- Interesting new dimension to connections with followers.
- Fun!
I recommend creating audio content to any business professional wanting to increase their online presence and personally connect with their audience.
Another added bonus... There's an app for that!
The Mobile Accessory
AudioBoo has a nifty iPhone app you can download that allows you to record your sound track from any location you wish.
- At your desk.
- In the airport.
- On the walking trail.
- Sitting on your patio with a favorite beverage.
Anywhere!
So, I found recording audio quicker and easier than writing blog posts. Something to be said for efficiency!
The Blog Shouldn't Be Left Naked
It just shouldn't. As fast as the online world moves, it's drafty.
As a blogger, creating informational and compelling content is what attracts people to you and establishes your credibility as a leader in your field. Rinse and repeat. Again.
A girl should practice what she preaches!
So, to don my new "fashionable find..."
Ear Dressing
My audio clips currently range from a quick intro to business and social media tips, and also more detailed explanations of lessons in social media.
Care to listen?
Here is one of my social media tips:
Hope you enjoyed, and it serves you well!
If you're so inspired, stay tuned-in: Social Media Tips & Tactics From Keri At Idea Girl Media.
Trying It On For Size
Audio content is a classic, fashionable accessory for your social media.
Do you think you will try audio in your social media and content marketing strategy?
Why or why not?
Please tell me your thoughts in the comments box below...
