If you mass produce products and have not prioritized marketing for your brand, this ultimate guide to manufacturing marketing is for you. This article covers five key steps B2B brands can take now to increase sales going forward...
A B2B Manufacturing Marketing Strategy Map For Contemporary Companies
It’s not necessarily easy to market your business when you run a manufacturing company. You might find that most people are not too concerned with the nuts and bolts of how a product is made as long as it is delivered to them as expected. But that does not mean it is impossible. Quite the contrary, in fact.
Marketing your manufacturing company may be even easier than marketing other types of companies because you can focus on the process of what is being made. No need to be fancy.
Should your manufacturing marketing be more effective? Probably! Let’s look at a few things you can do right now.
Create Compelling Content
The thing about manufacturing: You have a lot of processes.
You may also have a lot of specific pieces of equipment from cleanrooms that keep the dust out of pharmaceutical products, or pumps that control pressure when manufacturing food products. That means you have lots of information you can use to create interesting and informative content explaining what your company does.
Use these detail assets! You will find that more people take an interest in your brand.
Film The Process
It may not seem exciting to you. However, filming your manufacturing processes can also be useful from a marketing perspective.
The videos will show your target market how their goods are made. They will also show how:
- Efficient
- Clean
- Professional
Your manufacturing company is, which will help to convince them that your company is worth their dollar expenditure.
Sponsorship
Championing an industry event where the products you manufacture is a wise place to let your products be seen. It's perfect publicity! The results will be exposure with:
- Professionals in your industry
- Potential customers
- Ideal vendors
- Possible future staff members
In short, many new people will know your company's name. Use the events to encourage the public to interact with your brand and gain a unique experience.
You might also consider sponsoring a charity in the local area of such events. Find a collaborative partner to share the work of a newsworthy project.
This is a good way to generate free and positive PR, and you are giving back too.
Make Manufacturing Marketing Easy: Offer A Tour
As long as you follow strict health and safety guidelines, inviting clients and targeted groups to tour your manufacturing operation can work well as a marketing tool. Show everyone present what you do, but you do and:
- Answer questions
- Share facts
- Create brand experiences
And hopefully charm them into becoming regular customers. Post photos of the tours on your social media.
Provide Samples
Sharing samples of select items you produce is a very simple way of letting potential customers get a taste of your products.
They get a no-risk way of trying out what you manufacture and can see why they should buy from your company. Everyone loves a freebie ... Capitalize on the opportunity.
Final Thoughts On Effective Manufacturing Marketing
Marketing is always a challenge, but a solid manufacturing marketing strategy is the key. From there, creating branded customer experiences makes marketing your manufacturing company pretty simple.
