Every company wants to do this. Perhaps you want to know how to make your clothing brand stand out? Or your service business? There are many ways to outshine your competition. Here are five ways to do it easily...
5 Ways To Help Your Brand Stand Out On Social Media
It goes without saying that social media is an important investment when it comes to your business. It is not only useful to promote your brand, but it is also a great way to communicate and engage with your target markets.
The thing about social media is that it can be hard to stand out against your competition. Even with niche markets ranging from paper companies to kelp suppliers.
So, to help you to make the most of your company's online social presence, we share with you how to make your brand stand out on social media.
Keep Your Connections Authentic
While many people use social media as a way to promote their business by sharing marketing messages, this isn’t the only thing online social channels can offer. One of the best things that you can use social media for is connecting in a real way with your customers.
Engage regularly with your fans and followers. Make the messages you send them personal and authentic. Add value to their lives by posting interesting content that they will want to share with their online circles.
Put In The Time
A couple of things to know right away:
- Your posts should be unique to your brand and supporting your intended brand voice
- You must post regularly and consistently for your fans and followers to trust and engage with your brand
- It takes time to build an engaged social following
Be creative, take the time to get your content right.
Do those things and you'll make your brand stand out as one people can't wait to check-in with online.
Be Passionate About What You Do
Passion is something you can’t fake. In fact, true passion is contagious.
So, show that you really care about what you post on social media. In turn, you will find that your followers will also have a passion for your brand and your brand message.
If your social media manager does this correctly, your audience will look forward to your posts and be happy to share them with their friends and family. You'll eventually find they will give you positive reviews and recommend your business to others.
Use Images And Videos To Make Your Brand Stand Out
Words are great - Every social media post needs explanatory text. But what really makes an impact are videos and images. They are:
- Easy to digest
- Easy to share
- Quickly grab the attention of your followers
They also stand out in a newsfeed, which is the best way to make sure that people see your posts. In fact, video and images bring about double the engagement as text or link posts.
While this article focuses on how to make your brand unique online, your offline and traditional marketing efforts should also be a priority. Offline supports online, and vice versa.
The more visual your brand, the better it will appeal on social media. If you sell a product, consider bespoke box manufacturers -- Your own paper packaging designs, professional logos, and...well you get the idea.
Reward Your Followers
Your fans and followers are your online brand ambassadors. If you're successful with your social media marketing efforts, they will convert and be your most loyal customers ... in real life.
You should value that. Without them, your brand will not continue to thrive. Yes, online they follow you willingly. But every now again everyone likes a little reward:
- Something free
- A special discount
- To be included in a specific special customer initiative
Offer something back to them for simply engaging with what you on social media. It doesn’t have to be much, just a discount code or the ability to book things in advance. The point is to show that you are grateful.
Final Thoughts
There are so many ways to make your brand stand out on social media. Identify which ones are right for you and your team, and how you can make them work for your business.
