Trying to make shipping solutions website-friendly? User-friendly? Cost effective? Whether offline and in-store or for online Ecommerce, getting your company's customer product deliveries correct is sink or swim...
5 Smart Steps To Make Shipping Solutions Worldwide Work Wonderfully
It’s absolutely vital that you prioritize product shipping logistics when configuring your company's business model. Here's how to handle your company's shipping solutions the right way.
Offer Several Options
Provide multiple shipping options that speak to the preferences of your business clients. Customers are going to make different choices here depending on their budget and their business set up. You need to be willing and able to provide the right choices.
The good news is that this is easy to accomplish. It’s just a matter of arranging your business operations in a way that provides plenty of flexibility. It’s certainly something to consider if you are working with an outsourcing agent which we’ll discuss a little further down the page.
Make Shipment Tracking Available
In this day and age, there’s simply no excuse not to provide purchase tracking to your customers. It’s all about the customer experience, and it is vital you do think about what your customers and clients need in terms of deliveries.
Most of the time, they need to know exactly when their items are going to arrive. This will be particularly essential for B2B companies because office hours must be considered.
Purchase tracking is easy to set up. Your shipping solutions software may offer options. There are also numerous tools and programs with a myriad of features to choose from and implement for nominal fees.
Mention Shipping Solutions In Your Marketing Strategy
You should be consistently promoting your shipping services options as one advantage of buying from you. Specifically, think about the choices your customers and clients want and need.
Then, set your brand above the rest. Give customers all the essential options and related details. Also consider providing incentives or exclusive options on shipping and handling. Even better, people love FREE shipping! This is a great way to ensure you are offering the most possible value to your customers. In return, you'll gain loyalty.
Remind your fans and followers of your easy-peasy and efficient shipping solutions via:
- Social media
- Website banners
- Coupons included with each shipment
- Any traditional marketing campaign
Make delivery options clear and concise. The key is to keep the costs transparent ... or built into product pricing.
Get The Costs And Pricing Correct
When you are setting up shipping solutions options for your business, think about the fees that you are willing and able to pay. It’s important to ensure that this element of your business absolutely fits into your business expenditures plan.
If you fail to do this, you could find that it’s logistics that ultimately puts your business in the red with unexpected costs. That is the last thing that you want.
One of the ways to make sure that your expenses are not growing out of control is an investment in receiving scales. This initial purchase will help you know exactly how much your shipments weigh, which will be key when getting the right price for logistics and delivery services.
Consider Outsourcing ... Carefully
Outsourcing can bring huge advantage to most businesses. It is the opportunity to meet customer demands when a full-time staff member is not yet logical.
Should you decide this is a good move for your company, it is your brand's reputation on the line. You do need to carefully consider outsourcing companies. You need to:
- Understand if they will be able to match the quality you expect
- Research customer reviews of potential outsourcing partners
- Determine their commitment to your business brand's positive reputation
Be sure to ask whether they have worked with businesses like yours.
